Original Summary

I used to think getting someone to subscribe was the main win. Then i started thinking more about what happens after the signup. Someone might join because one email caught their attention, but that doesn’t mean they already care enough to keep reading. If the next few emails feel too promotional, too generic, or just disconnected from why they subscribed, you can lose that attention pretty quickly. That changed how i think about newsletters. The signup is not really the end of the conversion. It is the start of a new relationship, and the first few emails have to give the person a reason to stay. The mistake i would avoid now is trying to sell too early. I would rather use those first emails to show people what they can actually expect from the newsletter and keep the content close to the reason they signed up in the first place. I think this is especially easy to get wrong with SaaS newsletters. You get excited about the product and suddenly every email starts sounding like a product update. The bigger lesson for me is pretty simple: Getting the subscriber is one thing. Giving them a reason to stay is another. For people running newsletters, what usually causes your unsubscribes: too many emails, promotional content, or just people losing interest?   submitted by   /u/OutrageousIdea7747 [link]   [comments]

  • 情报分类：开源项目与落地
  • 分类依据：内容涉及项目实践、创业、副业或变现
  • 信息来源：Reddit · SaaS
  • 发布时间：2026/9/24 21:21:25