Original Summary

I run marketing and sales at a small SaaS in the incident management space. We're in the on-call scheduling and alerting space. I'm the whole GTM function, so this is all landing on me. Atlassian is killing Opsgenie completely in April 2027. Service stops; unmigrated data gets deleted. Every remaining customer has to move. On paper, this is the best thing that could happen to us: a chunk of the market is being forcibly put back in play with a deadline attached. Three things I got wrong about it. The incumbent keeps most of them by default. Atlassian's migration tooling points straight at their own products. Most people take the path of least resistance, and the company doing the shutting down built that path. We're not competing for the whole pool. We're competing for the minority who actively don't want to go there. Everyone else saw it too. Every competitor in the category already has a migration guide published and ranking. I thought I'd found an opening. I'd found a queue. A deadline cuts both ways. Six months isn't enough runway to build a content moat. Anything slow is already too slow, which rules out most of what I'd normally do. What's actually working so far is narrow: going after the specific subset who don't want to buy into a bigger stack to replace one tool and being direct about price rather than pretending we out-feature anyone. Has anyone here actually captured a market from a dying competitor? I'd genuinely like to know whether the displaced-user thing ever pays off like people assume, or whether the incumbent just absorbs everyone and the rest of us fight over scraps.   submitted by   /u/Relative_Wrangler604 [link]   [comments]

  • 情报分类：商业与市场研究
  • 分类依据：内容涉及商业、投资或市场动态
  • 信息来源：Reddit · SaaS
  • 发布时间：2026/9/24 17:38:44