Original Summary

Getty Images / A photo posted on Converse's Instagram account was described as evoking KKK imagery American footwear brand Converse has pulled an advert that social media users said evoked Ku Klux Klan imagery, saying it recognised "that we got this wrong". The photo, posted to the company's Instagram account, received backlash online after critics described lighting in the image as looking like a white pointed hood. A pair of shoes, dangling in the picture, were also likened to an image of a lynching victim by social media users. In an apology, first issued on Friday, Converse said the photo had been removed from its social media channels and it was working to remove it elsewhere. "This should not have happened and we will do better," it said. The statement also said: "We're sorry. We understand why this image is deeply upsetting and recognize that we got this wrong". Converse / The image has since been removed from Converse's social media accounts The photo was part of a campaign promoting its Chuck 70 X trainer, launched internationally on 27 August. The campaign features the South Korean singer Karina, of the K-pop group Aespa, who is pictured in a series of advertisements for the shoes. Founded in Massachusetts in the early 1900s, the popularity of Converse has skyrocketed since its Chuck Taylor sneaker was first introduced to US basketball courts in 1917. The global brand has been a subsidiary of Nike since 2003.

中文概览

中文标题： Converse因强烈反对撤下‘令人深感不安’的广告

Converse撤下一则广告，因社交媒体用户称其Instagram照片灯光像白色尖顶头罩、令人联想到三K党形象；悬挂的鞋也被比作私刑受害者图像。公司道歉，称已从社媒移除该照片，并正努力在其他平台移除，承认“我们弄错了”。该照片是8月27日国际推出的Chuck 70 X trainer推广活动的一部分，活动中有韩国歌手Karina（Aespa成员）。

  • 情报分类：商业与市场研究
  • 分类依据：Converse广告因争议撤下并道歉，属商业品牌与营销动态。
  • 信息来源：英语新闻 / BBC News Top Stories
  • 发布时间：2026/9/19 22:05:01