Original Summary

I've been talking to founders about how they ship, and I noticed something. Everyone talks about technical debt. It's when you ship something quick and hacky intending to come back and clean it up later, but you never do. But there's another debt that accrues even faster and almost nobody acknowledges it. This is GTM debt. You ship a product and tell yourself you'll market it later, once the product is fully polished. But later never comes. The product is never fully polished. Meanwhile time passes, opportunities get missed, your launch window closes. You tell yourself you'll do ads next month or post on social media or reach out to early customers for feedback. But you don't because you're heads-down on the product. So you defer the visibility work and rack up GTM debt. Here's the key difference. If you ship something hacky, you can refactor it in a sprint. But if you've shipped something great and nobody knows about it, you can't refactor that time back. You can't un-ship the months you spent invisible. The GTM debt just compounds. That's why some founders see traction immediately and others take years to get traction even with similar products. It's not always better marketing skill. It's usually a timing issue. Did you do the visibility work while building, or did you defer it telling yourself you'd catch up later?   submitted by   /u/swe666 [link]   [comments]

  • 情报分类：商业与市场研究
  • 分类依据：内容涉及商业、投资或市场动态
  • 信息来源：Reddit · SideProject
  • 发布时间：2026/9/19 13:00:51