Original Summary

In the age of AI, building (or copying) a product is no longer a barrier to entry. Finding, acquiring and retaining paying customers is the hardest part. Is your product/service actually solving pain points? If so, how are users going to find it and make the decision to choose yours over others? I see similar posts on here each week. Builders build for 3 months, 6 months, 1 year and still have no customers. That takes two things most builders need: 1. a sound product management process 2. a sound go-to-market strategy. I have a background in marketing, digital consulting and product management. I’ve worked with companies delivering products internally and to consumers that have done over $400M/yr. Here’s how I’m approaching building, validation and gtm for the myriad of ideas I think are great (and yes, I’ve killed many - and invested far too much time on many that didn’t deserve the investment) 1-4 can be done in day if you’re primed. 1. Intake before you build. Write down: Who your ICP is Their pain points Your assumptions Your kill criteria: what has to be true, and what you'll do if it isn't 2. Write an MVP PRD. Scope it to only the 1–3 most painful problems your customer has. Nothing else. 3. Build the prototype, then stop. It can be fully functioning, but don't build any more. 4. Research the landscape while you build. Have an agent do deep market research: who's already there, what they charge, the alternatives (this includes spreadsheets and the ICP doing nothing) and what a defensible moat might look like. A lot of people think they have a unique angle, and it's been done 5–10 times over. That isn't automatically kill criteria, but you should know. 5. Validate. (This can take 1-3wks) - A landing page with a quick demo to collect email signups - do a handful of posts on X and LinkedIn, or comment on people’s who appear to have your problem - get 5 users to test your product live, and receive brutally honest feedback. If you’re having trouble getting 5, your product might not be great, you’re way of communicating it might not be great or you may need to sweeten the deal by compensating them or offering a grandfathered rate when you launch. After that, you'll have a much better idea of whether people will actually pay. 6. If the test interviews validate your product, build and market at the same time. Keep posting. Keep collecting emails. Make a lead magnet so you're capturing emails before you launch. The take away is, I moved out of marketing because tech had a higher ceiling at that time. I now find I’ve come full circle consuming far more marketing content because knowing what the “feel” should be and what is “human” is necessary to connect with your audience and it’s something an agent isn’t as strong at as humans.   submitted by   /u/dr-xenonbloom [link]   [comments]

  • 情报分类：工作与职业机会
  • 分类依据：内容涉及招聘、求职或职业发展
  • 信息来源：Reddit · SaaS
  • 发布时间：2026/10/20 22:44:04