Original Summary

I work as a DM setter for a UK accounting/tax firm. A big part of my job is sorting the lists they hand me: before anyone gets a message, every row gets a grade of Gold, Silver, Bronze or Cut . Here's the exact method, plus a small worked example. Why bother: a post on r/coldemail said that 50–70% of a bought or scraped list is usually unusable ( https://www.reddit.com/r/coldemail/comments/1thjvyk/how_i_qualify_sales_leads_before_sending_cold/ ). That matches what I see. The fix isn't better copy; it's not emailing those rows at all. The checks (in order) Hard cuts, removed no matter what: Dead or parked website. If the domain doesn't load, or it's a "domain for sale" page, the company is probably gone. Invalid email format (yes, these still show up in paid exports). Duplicates. The same person twice means a double-touch, which looks careless. Fit, which sets the grade: Industry. Do they actually do what the data says? Check the homepage, not just the industry column. Size. Is the employee count inside your range? A great title at a 6,000-person firm is a different deal entirely. Title. Is there a real buyer (partner, director, founder, owner)? An intern at a perfect-fit firm is Silver at best. Country. Is it a market you can actually serve? Downgrades: Role or free emails (info@, a Gmail address on a "company" lead), and domains that redirect somewhere else, which often means a rebrand or an acquisition. Worked example (made-up 11-row sample list, not real client data) ICP: UK accounting/bookkeeping firms, 5–200 staff, partners/directors/founders. Gold (2): a 12-person founder-led firm, and a partner at a small tax advisory. Everything matched. Silver (4): a managing partner at a 1,000-person firm (too big); a director at a 6,500-person firm whose domain redirects to a new brand; an info@ inbox at a good-fit firm; an intern at a good-fit firm. Bronze (1): a US plumbing company owner with a Gmail address. Right seniority, wrong everything else. Cut (4): a software company outside the target country and size; one dead website; one duplicate row; one invalid email whose website was also dead. So 11 rows became 2 I'd email today , 4 that need a different angle or a better contact, and 5 I'd never send to. On a real list, that's the difference between burning a domain and having a small campaign that gets replies. How I work the tiers Gold: personal first line, sent first, followed up properly. Silver: find the right person (swap info@ or the intern for the partner), then promote to Gold. Bronze: a light nurture sequence, or skip it. Cut: delete. Don't "test" them. I got tired of opening 500 homepages by hand, so I built a free scorer that runs these checks: https://listgrader.pages.dev . Upload a CSV and describe your ideal customer, and every row comes back Gold/Silver/Bronze/Cut with a reason. Up to 100 rows are free, and nothing is stored. It's day one, so I'd love honest f

  • 情报分类：工作与职业机会
  • 分类依据：内容涉及招聘、求职或职业发展
  • 信息来源：Reddit · SideProject
  • 发布时间：2026/10/17 01:47:34