Original Summary

Lead generation asks: “Who can we get into the funnel? ”Demand creation asks: “How do we become the company our ICP thinks about when the problem appears? ”That's a completely different game. For a Seed-stage SaaS company, demand can come from: Founder-led content→ Customer stories→ Communities→ Educational content→ Partnerships→ Events→ SEO→ Product-led experiences. The objective isn't to make every prospect buy today. Its to build: Awareness → Trust → Problem recognition → Preference → Intent. This matters because buyers increasingly research before talking to sales. And AI is accelerating the volume of information available to buyers. The companies that only show up when someone searches for a vendor will compete for existing demand. The companies that educate the market can help create the demand. Don't only ask: “How many leads did marketing generate? ”Ask: “How many people now understand why this problem matters and why we're worth considering?”   submitted by   /u/sonusuman [link]   [comments]

  • 情报分类：商业与市场研究
  • 分类依据：内容涉及商业、投资或市场动态
  • 信息来源：Reddit · SaaS
  • 发布时间：2026/10/15 03:04:07