Original Summary

You may have seen our post here last week . Since then, we’ve started our second Google Ads campaign for Clash At Nightfall, and I wanted to share the early results. We launched Clash At Nightfall on September 1. It’s a menu-based incremental vampire RPG for Android and iPhone, set in a modern dark-fantasy world. You choose 1 of 3 base vampire class, improve your stats and gear, develop abilities, complete missions, hunt abominations and battle rival players, at level 10 you pick a subclass and more gameplay features open up. There’s no in game advertising or level cap, and it’s completely free to play with optional purchases. You can also develop your mansion, recruit thralls that generate resources while you’re away, and trade equipment with other players. We’re a two-person team continuing to develop the game, with regular updates, new features and improvements based on player feedback (and my continued vision for the game!) If this feels like something you’d be interested in, check out the website and Discord . We’re now on day three of our second Google Ads campaign, with just over 100 new accounts since the run started. Google reports 198 install conversions; our database shows 101 new accounts created over October 1–4. For this run, we put more work into explaining what the game actually is. We reworked the videos to show more real gameplay and rewrote the headlines and descriptions around specific features. We’re also using search phrases like “incremental RPG,” “idle RPG” and “vampire RPG” to help Google find a more relevant audience. We're finding that gives people a better immediate presentation of whether it’s their kind of game before they download it. So far, about half of the new accounts have moved past level 1. Just over a third of the players who joined at least 24 hours ago have shown activity a day or more after signing up. It’s early, and some of those arrivals will be organic, but it feels like a promising start. The early acquisition results look better than my first campaign and now I’m looking forward to seeing how the numbers and player retention hold up over the next week as it continues. Has anyone here run Google Ads campaigns before? Any thoughts or things you learned from previous campaigns?   submitted by   /u/ClashAtNightfall [link]   [comments]

中文概览

中文标题： Google Ads 第3天：约100个新账户，35%留存率

作者分享第二轮Google Ads早期结果：10月1-4日数据库新增101个账户，Google报告198次安装转化；约半数新账户超过1级，加入至少24小时的玩家中略超三分之一在一天或更久后仍有活动。他们改进了视频、标题、描述和搜索词。

  • 情报分类：商业与市场研究
  • 分类依据：Google Ads投放与用户获取数据，属市场研究
  • 信息来源：Reddit · SideProject
  • 发布时间：2026/10/5 04:43:43