Original Summary

If you post short video and you're not captioning it, you're losing people in the first two seconds, not because the content is bad, but because they can't hear it and won't turn sound on. The numbers people usually cite: - Meta found 85% of Facebook video is watched with sound off - Verizon and Publicis Media found 92% of mobile viewers watch without sound, and up to 80% are more likely to finish a video when it has subtitles - Facebook's own study put the view-time lift from captions at around 12% - Discovery Digital Networks measured 7.32% more views on captioned videos, and 13.48% in the first two weeks Worth saying: most of these are from 2016-2019. They're the ones everyone quotes, and nobody has published better since, but treat them as direction rather than gospel. Three things that matter more than the numbers: Caption the first three seconds especially. That's where the scroll decision happens. Keep them in the middle of the frame, clear of the bottom 400px platform UI covers that in the immersive viewer. Burn them in. Auto-captions from the platform get ignored and look identical on everyone's video. I build a captioning tool captionyourvideo.com so take the framing with the appropriate salt. It runs in your browser, so your video never gets uploaded anywhere, and there's no watermark. Three days free, no card.   submitted by   /u/No_Room236 [link]   [comments]

  • 情报分类：综合情报
  • 分类依据：内容未命中明确的垂直分类规则，归入综合情报
  • 信息来源：Reddit · SideProject
  • 发布时间：2026/10/4 16:45:39