Original Summary

Every week a founder tells me: "We need a video for our SaaS." Cool. Which one? Because a launch video and an onboarding video have about as much in common as a billboard and a user manual. Here's the quick breakdown most founders never get: Explainer video → For people who've never heard of you → Job: "What is this and why should I care?" → Lives on: homepage, landing pages Product demo → For people already interested → Job: "Show me how it actually works" → Lives on: sales calls, demo pages, trial signups Launch video → For the big moment → Job: create hype and get attention fast → Lives on: Product Hunt, LinkedIn, X, launch emails Promo / ad video → For cold audiences scrolling past → Job: stop the scroll in 3 seconds → Lives on: paid ads, social feeds Onboarding / tutorial video → For new users who just signed up → Job: get them to the aha moment before they quit → Lives in: your app, welcome emails, help docs Feature update video → For existing users → Job: make sure people actually use what you shipped → Lives on: changelogs, in-app announcements, newsletters The mistake isn't picking the wrong animation style. It's asking one video to do the job of five. Pick the problem first. The video type picks itself.   submitted by   /u/Amir_Nazir [link]   [comments]

  • 情报分类：工作与职业机会
  • 分类依据：内容涉及招聘、求职或职业发展
  • 信息来源：Reddit · SaaS
  • 发布时间：2026/10/3 16:54:35