Original Summary

I've been stuck regarding marketing. Just launched a big AI update for my marketing automation platform SaaS. But no massive following to push out the feature news. No VC budget for paid ads or influencers. I discovered social listening tools exist where I could put relevant keywords for my feature launch, so then I can reply directly to people on Reddit or X talking about "using AI to create email templates" or "AI marketer". Started on Octolens because they cover the most channels. Turns out, their feed returns mostly low relevancy keyword matching. Probably because I need to do more keyword optimizations. However! What was useful was the feed returning competitor related news that was relevant for my keywords. And I could see much more clearly on what marketing channels they were using, which influencers they were working with, and what demos they were pushing. Ok, I don't have the VC money to burn as these goliaths but it's been inspirational for how I need to prepare my demos and marketing. Are any of ya'll using social listening tools? How are you using them to your advantage? I've only just started using it. Would love to learn more for how I should make the best out of them.   submitted by   /u/Coffiendd [link]   [comments]

  • 情报分类：商业与市场研究
  • 分类依据：内容涉及商业、投资或市场动态
  • 信息来源：Reddit · SaaS
  • 发布时间：2026/9/25 16:49:22