Original Summary

Launched a small B2B SaaS in August, a scheduling tool for physio and massage clinics. Zero audience, no newsletter, a Twitter account with 140 followers. Every launch guide says get press, and no journalist was going to write about clinic scheduling software, so I paid $389 for a newswire release instead What I got: the release went live within two days on a few hundred sites. Most were small local news affiliates nobody reads, but a handful were recognizable names like Yahoo Finance, MarketWatch and AP News. They sent a PDF with every live link, which I liked because I could check each one myself What it did not do: zero traffic I could trace back to it. Maybe 11 visits from those pages in the first month. The links are nofollow, so nothing changed in Google rankings, which I knew going in. Nobody read it, and I’m not pretending otherwise What it did do was smaller and weirder. Clinic owners who looked us up found something besides our own site, and two of them mentioned “saw you were in the news” on demo calls. I put the logos on the landing page and on the sales deck. Hard to measure, but demo to paid went from roughly 1 in 5 to 1 in 4 over the next two months, and I changed other stuff too so take that with salt The part I didn’t expect: about three weeks later Perplexity started mentioning us when I asked it for clinic scheduling tools. ChatGPT took longer and still only does it sometimes. I can’t prove the release caused it, but the timing lines up and those outlets clearly get crawled Would I do it again? For a launch, yes, once. It’s syndication, not coverage, and if you go in expecting a journalist effect you’ll be disappointed. As a cheap way to exist outside your own website, it was fine   submitted by   /u/rash3rr [link]   [comments]

  • 情报分类：商业与市场研究
  • 分类依据：内容涉及商业、投资或市场动态
  • 信息来源：Reddit · SaaS
  • 发布时间：2026/10/13 17:55:19