Original Summary

I've been building a product on my own for a while, and I've reached a decision I can't really make from the inside. How it started It began as a simple fix for a repetitive chore I kept doing: Run a query → paste the result into a spreadsheet → email it to someone → repeat every Monday. So I built a tool around that. You can connect databases like Postgres, MySQL, SQL Server, etc., write SQL queries (or have your own AI model write them), schedule them, and automatically send the results via email, Slack, Telegram, or WhatsApp. Over time, dashboards and database/uptime monitoring grew around that. Then it became something else I kept wanting to take the next step. For example, if a query finds: "Customers whose order has been stuck for two days." I didn't just want my team to see the list. I wanted to actually message those customers . So I built a second side of the product: Contacts Lists Email campaigns WhatsApp campaigns Follow-up sequences Signup forms Automated lists based on SQL queries For example, a list can be a SQL query against your own database that refreshes every hour. The problem At this point, the product is basically two products in one app , with a switch at the top: Data | Marketing And I'm not sure that's a good thing. The person who wants scheduled SQL reports is usually a developer, data person, or someone in ops. The person who wants to run campaigns is usually someone in marketing or a small business owner. Those are very different audiences. Trying to sell both on the same landing page feels muddy. But there's also something interesting about the marketing side: The main thing that makes it different from tools like Mailchimp or Brevo is that it sits directly on top of your own data. So instead of manually exporting customers into a marketing tool, you can essentially say: "Find these customers from my database and automatically start this campaign." What would you do? I'm trying to decide where to take this next, so I'd really appreciate some honest opinions: 1. Would you split it into two products? Two websites, two prices, two separate positioning strategies. 2. Keep it as one product, but create two completely different entry points? One landing page for Data/SQL/DevOps and another for Marketing/CRM. 3. Drop one side for now? Focus entirely on either the data/automation side or the marketing side. And a few more questions: Which side would you personally be willing to pay for? And if you've split a product like this before: Did it actually help sales, or did it just double the amount of work? I'm a solo founder, so "double the work" is a very real cost for me. I'm not posting a link because I don't want this to turn into a product critique or self-promotion thread. But I'm happy to share it if anyone wants to take a closer look.   submitted by   /u/hsk1llers [link]   [comments]

  • 情报分类：商业与市场研究
  • 分类依据：内容涉及商业、投资或市场动态
  • 信息来源：Reddit · SaaS
  • 发布时间：2026/10/8 08:29:55