Original Summary

Quick context: I run a small SEO agency, and I'm building an SEO + AI visibility tracker. The SEO tracker part and MCP are live; the rest is still being built. We are in beta. The innovative part was supposed to be the pricing. No monthly subscription. You paid once for a lifetime license ($99 in presale, $450 later), then paid for the data you actually pulled, at provider cost, roughly $30/year per project. Unlimited users and projects. On paper it sounded like it would be interesting to users. I have experience running Google Ads, but we decided to use Reddit Ads to validate the app. Our hypothesis is that the cost per click would be lower and we would be able to target our audience better through subreddits. Here's what went wrong. Mistake 1: multiple countries in one campaign. We targeted [US, UK, NZ, and Canada] in the same campaign. I assumed Reddit would spread the budget. It doesn't. It goes after the cheapest click. Last 30 days on our landing page: New Zealand ~42% of visitors, US ~29%, UK ~20% (US & UK traffic only after changing that). Nothing against Kiwis, but that's not where most of our buyers are. CPC looked great in the dashboard ([$0.37]) and that was exactly the trap. Mistake 2: an offer you had to read twice. "Lifetime deal" + "you still pay for data" is two prices in one headline. People read "lifetime" and expected everything included, then saw metered data and felt baited. Others just couldn't work out what they'd actually pay in a year. Bounce rate was 80%+ for all three countries. Some of that is traffic quality, but I'm pretty sure a lot of it is the offer. What we're changing: Credits only. No upfront license. You top up, every action shows its cost before you run it, you spend it. . One credit = a published dollar amount, not a mystery unit. US only. One country per campaign, so the algorithm can't go bargain hunting, and we can target a clear ICP Three questions for people who've been here: If you run Reddit Ads, do you split countries into separate campaigns/ad groups or just go single market? Has a “clever” pricing model ever killed your conversion just because it took too long to explain? Do you directly advertise the app or do you use some kind of lead magnet?   submitted by   /u/marketing_guy_37 [link]   [comments]

  • 情报分类：商业与市场研究
  • 分类依据：内容涉及商业、投资或市场动态
  • 信息来源：Reddit · SaaS
  • 发布时间：2026/10/8 00:57:52