Original Summary

Last week a founder told me "I'm not going to sell it short, even if that costs me customers". I understood them, but I don't agree, and it took me a few days to work out why. The price starts to feel like you. After months building something, lowering it by a dollar feels like admitting something. But the person who leaves at $49 doesn't think less of you. They just don't pay, and you end up with the same price and one customer fewer. A discount for nothing is the real problem. If you drop the price because someone asked and get nothing back, it does cheapen it. But a price can also move in exchange for something: a year paid upfront, a case study, an intro to two other customers. If that's worth more to you than the difference, it's a good trade. If not, you say no. Who lowers it matters. If you lower your price, everyone sees the lower price. If one customer makes you an offer and you accept it, your list price stays the same for everyone else. My own number. I'm building a tool around this, so my price is negotiable too. On Sunday another founder offered $0 for my Pro plan, and I accepted, because he's paying in something else that's worth more to me than $29 a month. A normal pricing page has no way to offer that. Two objections I keep hearing, and I'd like to know where you land: "My price comes from my costs, there's no room". Cost is the line you can't go below, not where the price has to sit. "They don't leave over price, they leave over value". Sometimes the answer isn't charging less but giving more. Have you ever lowered a price for one customer in exchange for something? How did it go?   submitted by   /u/lmfresneda [link]   [comments]

  • 情报分类：商业与市场研究
  • 分类依据：内容涉及商业、投资或市场动态
  • 信息来源：Reddit · SaaS
  • 发布时间：2026/10/6 21:00:59