Original Summary

My cofounder and I met at Antler Berlin a few weeks ago and started building a newsletter sponsorship business before the cohort even began. We spent most of the first month on the supply side, getting AI, SaaS, and finance newsletters to work with us. Together they reach about 670k subscribers. Along the way, we kept hearing the same complaints about sponsors. The biggest one by far is that sponsors send a logo, a headline, and three bullet points, and want it pasted in exactly. The writers already know that version doesn't work. Their readers skip anything that doesn't sound like them. Several said they'd happily rewrite the ad for free, but most sponsors don't let them. Second, sponsors buy one slot, get mediocre clicks, and decide newsletters don't work. More than one writer told us their repeat sponsors almost always do better on the second or third run, because readers start recognizing the name. And writers discount repeat bookings, so the second run is also cheaper. Third, the link goes to the homepage or "book a demo." Someone reading a newsletter over coffee isn't booking a demo, or clicking through to your generic homepage. The writers who've seen sponsors do well said the link went to something useful: a template, a free tool, a report, you get it. We're about to sign our first brands and run their campaigns, and I'll share real numbers when we have them. In the meantime, if you've bought newsletter ads for a SaaS product, did you let the writer touch the copy?   submitted by   /u/tomerlrn [link]   [comments]

  • 情报分类：商业与市场研究
  • 分类依据：内容涉及商业、投资或市场动态
  • 信息来源：Reddit · SaaS
  • 发布时间：2026/9/30 19:23:34