Original Summary

Getty Images More than 1,000 news providers around the world have signed up to support World News Day on Monday, which aims to promote the role of journalism at a time when organisers say the industry faces an "existential threat". Participating media organisations, including the New York Times, Reuters and the Kyiv Independent, are sharing editorials, ads and cartoons to highlight the value of "trusted journalism". Trust in news dropped to a new low globally in 2026, according to the Reuters Institute's latest Digital News Report, which noted that people are increasingly turning to social media and AI chatbots for news. Branko Brkic, co-organiser of World News Day, said media organisations that were once rivals must work together, adding: "If we do not change the game, we are just not going to exist." World News Day has grown since it began in 2018, and its message that "trusted journalism matters" aims to highlight the role of news providers in investigating and explaining important events. It comes against a backdrop of what the recent Reuters Institute report described as "anxiety, disengagement, and cynicism" towards news among the public, "but also openness to new sources and formats, and continued belief in what news at its best can offer". Social media and video networks overtook news organisations' own websites and apps as the main source of online news last year, but are trusted less, the report said. In another report, published earlier this month, UK media regulator Ofcom also said people now get news from a wider variety of sources, with YouTube "growing rapidly" and 20% of people using AI tools to access news. But growing choice has gone hand-in-hand with greater uncertainty about who and what to believe, and traditional providers are still seen as more trustworthy, accurate and impartial than online platforms, Ofcom said. Brkic, who founded South Africa's Daily Maverick, accepts that the media landscape has changed, and said established news organisations must respond. "The old days are not coming back. We need to form a new equilibrium, and the only way we can do it is that if we actually join forces," he said. "If we continue like this, we're just going to be weak individual players waiting to be taken out. If we don't change something pretty fundamentally and pretty urgently, we're just going to be roadkill." Brkic said the mainstream media has "committed mistakes", but professional and reliable journalists play a vital role in society. "We need to talk to our audiences and explain to them, it's not in your interest not to choose truth and trust," he said. "We cannot function without a thing called the truth, without facts." The definition of "the truth" is often contested, however, as seen in US President Donald Trump's long-running battle with what he labels the "fake news media". Brkic added: "This is the information-based society. We are the infrastructure for that information-based society. And that society is actually going to really struggle without us."

中文概览

中文标题： 世界新闻日负责人称新闻媒体必须保持相关性，否则“社会将陷入困境”

全球超1000家新闻机构支持世界新闻日，强调可信新闻的价值。路透社研究所报告称2026年新闻信任度创新低，人们转向社交媒体和AI聊天机器人获取新闻。组织者称媒体须合作应对生存威胁，并强调专业可靠记者对社会的作用。

  • 情报分类：综合情报
  • 分类依据：新闻媒体信任与行业趋势，属社会综合情报
  • 信息来源：英语新闻 / BBC News Top Stories
  • 发布时间：2026/9/28 07:27:22