for a context I come from D2C. Most of my work has been with VC-funded consumer brands. B2B was new territory for me. A founder I was working with runs a company that builds custom AI solutions for other businesses. He told me flat out that I couldn't get him a viral post on linkedin because apparently its right channel for them I said give me a week or two Then I failed for week one but in the second week oo booiii so first understand this what i did wrong My D2C brain said: talk about the problems your product solves. So posts 1–3 were basically here's a business problem, here's how custom AI fixes it. They did... fine. Decent. The kind of decent nobody remembers. Looking back, the issue was obvious. I was writing about the product. Nobody opens LinkedIn wanting to read about