Original Summary

We built it because we were tired of seeing people listen and then disappear. Someone could listen every week, enjoy the show, tell a friend about it, and we still might have no way to reach that person outside the podcast app. That didn’t make sense to us. So we built PodSubs.com for our own shows. People were giving us an hour of their lives, and we were struggling to get them a link. That was the part I couldn’t get past. We had twelve podcasts. People listened, came back, and told us they enjoyed the shows. But when we mentioned a resource and asked them to visit our website or join a newsletter, very few followed through. We kept making the request because that was the advice. Eventually, I started wondering why we were so willing to accept that this was the best way to do it. By then, we understood how much work it took to earn someone’s attention. There was the preparation before recording, the editing afterward, and the effort to get each episode heard. We loved the conversations, but we also wanted to keep having them without the podcasts becoming something we could no longer afford to make. We thought about courses, events, services, and other ways the shows might support themselves. More than anything, we wanted to know the people who were already listening and understand what would actually be useful to them. We had tried the things people usually recommend. We sent listeners to our websites. We put signup links in the show notes. We mentioned our newsletters by name and explained where to subscribe. We tried newsletter platforms, including Substack. Those attempts brought in some subscribers, but nowhere near the response we hoped for. It was discouraging to know people were listening and still have so little contact with them afterward. We were spending time creating things for an audience we could barely reach outside the episodes. What began to bother me was how little the advice changed when it didn’t work. There was always another place to put a link or another way to repeat the invitation. I’m not against websites or show notes. We used them for a reason. But “put the link there” wasn’t answering the question we were asking. How do you help someone take the next step when they hear your invitation at a moment when they cannot act on it? For our shows, making the link available hadn’t been enough. The strange thing was that another request was getting a much better response. When we asked people to follow us on Facebook, Instagram, TikTok, LinkedIn, or X, formerly Twitter, more of them did. These were the same people hearing us talk about our websites and newsletters. Following a social account isn’t the same as giving someone your email, but the difference made us pay attention. A listener already knew where Instagram was. They could open it later and search for us. They didn’t have to remember a new address before they could even begin. I could recognise the problem in my own behaviour as a listener. You hear about a guide whi

  • 情报分类：商业与市场研究
  • 分类依据：内容涉及商业、投资或市场动态
  • 信息来源：Reddit · SideProject
  • 发布时间：2026/9/23 04:35:20