Original Summary

Spent the last week answering founder threads on this sub. Someone spent $75 on google ads, got 14 clicks, 3 signups, 0 customers. Someone made the product free and still nobody signs up. Someone's beta page promises the final product. Someone can't keep up with linkedin. Every one of them had a working product. Not one had done the same first step, so here's what I'd do, in order, from having made the same mistake with my own stuff. First, find ten people who already typed the problem somewhere. Not a subreddit, not "my target audience", ten actual humans who wrote the complaint in their own words. Search the complaint as a sentence, not the category: "keeps timing out when i", "no way to export", "spent two hours reconciling". Reddit, github issues, support forums, app store reviews of the tool they use today. If you can't find ten, that's not a marketing problem and no launch will fix it. Free doesn't help either, because free removes the price, it doesn't remove the work of changing what they already do, and nobody does that work for something they weren't looking for. Second, the way those ten typed it is your landing page. Your headline is one of their sentences. I know it feels lazy. It's the opposite, it's the only copy that was tested before you wrote it. Keep their exact wording in a file separate from your interpretation of it, because you'll drift back to your own words within a week. Third, put one thing in every piece you publish that nobody else in your category can say. A number from your own data, a measurement, a limitation you found. I got more people from a single page that answered a question with a number than from a launch on show hn, reddit, x and paid ads combined, and the launch week package got 26 downloads. People don't share "it's better", they share "20 of 51 didn't even start". The fact is the marketing. It's also the only thing search engines and the ai assistants have a reason to cite. Fourth, go where the questions are and answer them, one a day, before you post anything with a link in it. A new account whose first submission is a link with its own domain gets removed by the spam filter, that happened to me two weeks ago. Two minutes a night, log what happened that day with a number, and by friday one of those lines is a post. The hard part was never writing, it was keeping the raw material. Fifth, own the next step from day one. An email signup that says exactly what they'll get and how often, at the bottom of every page. It's the only audience you'll own, and every visitor without it is a stranger again tomorrow. I have zero after a year of publishing and it's the one thing I'd redo. And when you do spend money, label what each number can prove: $200 of ads can tell you the cost of a signup. It cannot tell you about revenue, so don't ask it to. None of this needs a

  • 情报分类：商业与市场研究
  • 分类依据：内容涉及商业、投资或市场动态
  • 信息来源：Reddit · SaaS
  • 发布时间：2026/9/17 12:12:33