Original Summary

Most app launches I've seen here go the same way. Launch week brings a few dozen downloads, mostly friends, and then the question is which ad network to try. Ads work while you pay, and the installs stop when the budget does. Store search keeps sending people for as long as you rank, and Apple's own figure (from 2018) is that 65% of App Store downloads come straight after a search. So I'd do ASO first and leave ads for when you know your listing turns visitors into installs. The images are eight weeks of keyword data from my own app, Where Am I?, a geography guessing game on Google Play and the App Store. 1. Pick keywords you can win A new app won't rank for "geography" or "trivia", and mine doesn't either. Two or three word phrases where the top ten are small apps are where you have a chance. I'm #3 on Google Play for "geoguessr offline" and "geoguessr free multiplayer", and nowhere for "geoguessr" itself. 2. Put them where the store reads them On iOS the store reads the title (30 characters), the subtitle (30) and the private keyword field (100). Apple combines words across the three, so a word only needs to appear once. In the keyword field use commas with no spaces, and skip "app" and your own name. Each localization has its own keyword field, and the US store reads ten of them, Spanish (Mexico) among them, so that's another 100 characters that count in the US. Google Play has no keyword field. It reads the title (30), the short description (80) and the full description (4000). 3. Track positions every day Rankings move when you don't touch anything. Since mid September three of my Play keywords went from outside the top 200 to #8, #10 and #12, and "cityguessr" entered at #8, fell to #22 and came back to #12. I can't tell you exactly why, and I'd never have noticed without a daily check. On iOS a metadata change ships with a new version, so change one thing per release and give it a week or two before you judge it. 4. Find the next keyword The second image is my to-do list: phrases with decent popularity and low difficulty that my listing doesn't mention anywhere. "geography learning app" scores 81 out of 100 for opportunity, so it goes into my short description next. The other place to look is your competitors' one and two star reviews, where unhappy users describe what they wanted in their own words. The dashboard is AsoBeast. I built it because the trackers I tried cost more than I could justify for my apps. It's free and open source (AGPL-3.0) and runs on your own server with Docker Compose. It checks every keyword daily down to position 200 in any App Store or Google Play country, and records every competitor on the same results page from that one search. It also scores popularity and difficulty, keeps a keyword field per localization, tracks listing changes and syncs reviews. Popularity is an estimate, beca

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  • 信息来源：Reddit · SideProject
  • 发布时间：2026/10/18 23:28:19