Original Summary

For the last few months I've been building a tool where you paste a job link and get a CV and cover letter tailored to that job. I knew going in that this niche is crowded. Big resume apps have been around for years. They have the SEO, the budgets and the brand names. So I couldn't win by having the most features. I had to find another way in. What worked: blog posts and free tools I wrote a lot of blog posts aimed at the questions my users actually search for. Then I built small free tools: an ATS checker, a keyword checker, a bullet rewriter, a weak words checker, a gap explainer, and a few more. Each tool solves one small problem without asking for anything. When you finish, it offers the next step: "want to fix this for a specific job? sign up and tailor your CV." Some people sign up, some of those tailor a CV, and a few of those pay. It's slow, but it's the only channel where I'm not up against companies with 100x my budget. Mistake 1: one payment option At first I only sold a single one-time payment. Lots of people got all the way to checkout and then left. My guess was that job seekers are already stressed about money and don't want another bill, so a one-time price made sense to me. The checkout data said otherwise. What I changed: let people pay the way they want Now there are three options: - Monthly: $9.99 - Lifetime: $29.99 - Just this one CV and cover letter: $3.99 The surprise was that people buy all three. Some want monthly. Some want lifetime. And some don't want an account they'll forget about. They need one CV for one job, today, and that's all they'll pay for. I'd been treating "won't subscribe" as "won't pay." Those are two different people. Mistake 2: one price for the whole world $29.99 is an easy yes in some countries and a week of groceries in others. I live in one of the second kind, so I should have seen this sooner. So I added regional pricing. Visitors from African countries see $16.99 lifetime, $6.99 monthly and $2.99 for a single CV. I also translated the site into Spanish, French, Portuguese, German, Arabic and Chinese. Where I am now 40 paying users and $55 MRR. Most of them paid once, through lifetime or a single CV, so they don't show up in MRR. Not huge, but it's real moneyfrom strangers in a market I was told was too crowded. What I'd tell myself at the start: - In a crowded niche, free tools and useful content get you in the door before ads do - Offer more than one way to pay. "Won't subscribe" is not "won't pay" - One price doesn't fit everyone. Price for where your users live I'm still testing all of this, so it may change. Hope it helps someone building in a crowded space. (Disclosure: I'm the founder of FitMyCV, the tool in this post.)   submitted by   /u/fatsoedev [link]   [comments]

  • 情报分类：工作与职业机会
  • 分类依据：内容涉及招聘、求职或职业发展
  • 信息来源：Reddit · SaaS
  • 发布时间：2026/10/16 19:39:15