Original Summary

I have been building software on my own for a while, and I want to write down everything that happened between my first real product and my second one, because the gap between them taught me more than anything I have ever read or watched, and I honestly wish someone had sat me down and shown me all of this before I started throwing money at things. The first one: nine months, £4k, zero payers The first one was called Ancestorii, a private place for families to keep their memories, photos and stories together. I spent about six months building it with ChatGPT writing most of the code, and by launch day I genuinely believed it was perfect, I thought people would find it and love it the way I did, and what actually happened is nobody came. So I did what I think most of us do and started buying attention. Meta ads, Google search and YouTube ads, Reddit ads, UGC videos from creators, a £70 podcast sponsorship, a £120 post on a family tree magazine's Facebook page, my own podcast on Spotify, SEO pages, and cold messages to genealogy creators where not one of them replied. I even printed physical memory books before a single stranger had uploaded a single memory, which looking back was probably the most expensive mistake in the whole thing. Some of the numbers are almost funny now. £210 on Meta in seven days brought around 15,000 visits and not one payer. When I took the paywall away the first signup came after £2.80 of spend, and then I sat at about four signups a day on £4 a day of Meta until I had 125 signups and zero people paying. Today it has 177 signups and has never had a paying customer. The worst part is I noticed in the very first week that the signups weren't turning into anything, and I kept spending anyway, on hope, because nobody told me to stop and I didn't want to be the one to say it. The diagnosis took me far too long to accept. It was a vitamin, not a painkiller. Nice to have, nobody needs it today, nobody loses anything if they never sign up, and no amount of ads fixes that, ads just buy you the bad news faster. The second one: £25 on ads, and people pay Prep66 is an exam prep site for the Part 66 licence exams, 13 modules, about 25,000 practice questions with explanations, revision guides, mock exams, the lot. I launched it in the middle of August with one Reddit post in the community where those students hang out, and the first person paid full price nine days later without a discount code. The only money I've ever put into ads was about £25 on a Reddit campaign, and it brought one signup and zero payers, so I killed it after five days and everything since has been organic. These are the last four weeks straight off the Stripe dashboard: monthly recurring revenue went from about £51 to £171, active subscribers went from 3 to 11, £230 came in gross, zero failed payments, zero refunds. It's not life changing money and I'm not pretending it is, it's less than two days of my shift pay, but the line only goe

  • 情报分类：商业与市场研究
  • 分类依据：内容涉及商业、投资或市场动态
  • 信息来源：Reddit · SaaS
  • 发布时间：2026/10/4 16:13:55