Original Summary

Most companies immediately look at: “Can we lower ad spend?” But CAC is an output. I'd break it down into: CPM ↓ CTR ↓ CPC ↓ Landing-page conversion ↓ Lead conversion ↓ Qualified opportunity rate ↓ Close rate ↓ Customer retention Because “CAC went up” doesn't tell you why. Maybe traffic got more expensive. Maybe conversion dropped. Maybe you're generating lower-quality leads. Maybe sales close rates declined. Maybe you're targeting a harder segment. The metric tells you what happened. The funnel tells you why. If your CAC increased significantly this year, where did you discover the problem?   submitted by   /u/sonusuman [link]   [comments]

中文概览

中文标题： CAC 翻倍，先修哪里？

作者认为 CAC 是结果指标，应拆解漏斗：CPM、CTR、CPC、落地页转化、线索转化、合格商机率、成交率、客户留存。CAC 上升不能说明原因，可能是流量变贵、转化下降、线索质量变差、销售成交率下滑或面向更难客群。指标说明发生了什么，漏斗说明为什么。

  • 情报分类：商业与市场研究
  • 分类依据：讨论获客成本与营销漏斗，属商业与市场研究。
  • 信息来源：Reddit · SaaS
  • 发布时间：2026/9/30 03:31:02